the in-between film festival
Date: Fall 2016
Project Description: For this project, I designed a film festival of films by the director Jonathan Demme. I designed a visual system that was applied to deliverables that included a website, environmental designs, and a boxed promotional kit.
Kind of Project: Branding, Event Design
Discipline: Identity, Photography, Packaging, Animation, Illustration, Environmental Design, Print, Website Design, and App Design
Class: Integrated Communications
Professor: Marc English
Project Concept: The six featured films at the festival are Melvin and Howard (1980), Something Wild (1986), The Silence of the Lambs (1991), Philadelphia (1993), Beloved (1998), and Rachel Getting Married (2008) inspired the visual system. These six films were chosen as they represent nearly three decades of transition, growth, and revolution. The film genres range but all focus on the human story. The festival name “The In-Between” represents the way in which Demme makes his audience connect with the characters by making them feel like they are part of the dialogue. It also symbolizes the time that he spent as a film director, in between being a film critic and his current endeavors as a documentary director. Another way that I wanted to connect the festival to Jonathan Demme was incorporating his love of music and birds into the deliverables as frequently and subtly as possible. One of the ways that I really felt like I got to understand Jonathan Demme better was through a phone interview I had with his friend, Louis Black (writer, filmmaker, producer, and co-founder of SXSW).