Caribbean Dreams Rebranding
Date: Summer 2016
Project Description: We redesigned the packaging for a stale tea brand.
Kind of Project: Package Design, Branding
Discipline: Packaging, Identity, Print, Prototyping, Photography
Class: Package Design 2
Professor: Thomas McNulty
Project Concept: I chose a brand in my region to work with. I ended up choosing Caribbean Dreams which is a tea company based in Jamaica. I was familiar with the brand and I actually quite enjoy their teas. However, I think the packaging is dull and a bit generic. I wanted to redesign the boxes so they reflected the vibrancy of the tropical country and tea flavours. The shape of the box I made was used because it was a unique shape that had a very organic look to it which was inspired by the different plants that the tea is derived from. Another goal I had was to encourage people who weren’t from the Caribbean to give these different flavours a try through graphic design.